Eric Ries: “The Lean Startup” | Talks at Google

Google hosts Eric Ries author of, “The Lean Startup”

The Lean Startup movement is taking hold in companies both new and established to help entrepreneurs and managers do one important thing: make better, faster business decisions. Vastly better, faster business decisions. Bringing principles from lean manufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business landscape riddled with risk. This book shows you how.

Eric is the author of the popular blog Startup Lessons Learned and the creator of the Lean Startup methodology. He co-founded and served as CTO of IMVU, his third startup, which has today has over 40 million users and 2009 revenue over $22 million. An entrepreneur in residence at Harvard Business School and a frequent speaker at business events, he advises startups on business and product strategy using the Lean Startup approach.

http://theleanstartup.com/

Order the book here:
http://lean.st/orders/new

21 thoughts on “Eric Ries: “The Lean Startup” | Talks at Google

  1. I’m at the end of chapter 3 and so far this book is crap, I don’t
    understand why people think it’s good? It’s over worded, and it’s like he’s
    rambling… Also a lot of the first 3 chapters is about what NOT to do, I
    don’t wana know what not to do, I wana know what TO do. Then he goes on and
    on about his failures, it’s making me lose confidence in him and his
    advice. Did anyone else find this? 

  2. So relevant – will always be relevant. Great actually seeing this after
    reading the lean startup! Every agileist should watch this!

  3. 31:30 the A-ha moment…prototype, validate, learn (design process)…then
    build measure learn (lean)

  4. 7:53, exactly As Drucker said ‘The worst thing in the world is to do very
    well what need not be done at all.” Find your customers pains and gains,
    then sell them exactly what they need.

  5. Hes got a real good point. Google should test and pivot its products
    outside of the brand then when it is real good, launch and enjoy success of
    having the Google brand against it.

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